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Puppy Stars u oglasu Budweiser protiv vožnje u pijanom stanju u suzbijanju

Puppy Stars u oglasu Budweiser protiv vožnje u pijanom stanju u suzbijanju


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Pogledajte ovu prekrasnu reklamu Budweisera o čovjekovom najboljem prijatelju i opasnostima od vožnje u alkoholiziranom stanju

Evo odgovornog pića i dolaska kući svojim najmilijima.

Kompanije za pivo i alkoholna pića već duže vrijeme promiču sigurne napitke i navike u vožnji, uključujući različite upotrebe uobičajenog slogana, "pijte odgovorno". No, ova nova reklama za Budweiser doista vuče srce, s jednostavnom porukom: nemojte piti i voziti, kako ne biste razočarali svog krznenog najboljeg prijatelja. Kao i mnoge reklame Budweisera, spot glumi prijatelje među vrstama: ljupku žutu laboratoriju i njegovog vlasnika.

Reklama prikazuje kako par odrasta zajedno, igra se dohvaćanja, mazi se na kauču i pliva zajedno. Čini se da će jednog dana čovjek izaći preko noći i uvjerava svog psa da će se uskoro vratiti kući. Vjerno štene čeka pred vratima da se njegov vlasnik vrati, i pojavljuje se jeziv slogan: „Za neke, čekanju nikad kraja. Ali to možemo promijeniti. ” Srećom, ova priča ima sretan kraj.

Pogledajte ostatak reklame kako biste saznali što se događa. Potresna poruka jedan je od mnogih pokušaja Anheuser -Busch -a da obuzda vožnju u pijanom stanju, uključujući njihove programe za označene vozače, koji su dostupni na lokacijama poput stadiona Yankee i u barovima diljem zemlje, a ponuđenim besplatnim bezalkoholnim pićima određenim vozačima.

Za najnovija dešavanja u svijetu hrane i pića posjetite našu Vijesti o hrani stranici.

Joanna Fantozzi je pridruženi urednik časopisa The Daily Meal. Pratite je na Twitteru@JoannaFantozzi


#Trending: Brendovi koji su osvojili Super Bowl

U mnogim oglasima glumilo je mnogo ozbiljnih glumaca i slavnih ličnosti, zajedno s raznim životinjama (domaće životinje ove godine izgledaju velike), vanzemaljcima, avokadom i nečim čudnim u reklami Mountain Dew koju je mačka uvukla. The Broncos pobijedite Pantere od 24 do 10, ako vas uopće zanima, ono što je većina komentatora opisala kao prilično dosadnu igru ​​koja obilježava povijesnu 50. godišnjicu Super Bowla. Prava akcija bila je u emisiji Beyoncé ‘winning ’ na poluvremenu, te činjenici da je #SuperBowel bio u trendu uz #SuperBowl, zbog nesrazmjerne količine ‘ intestinalnog ’ oglašavanja ove godine.

Za one ljude kojima nije stalo do Super Bowla i žele znati što se još događa - bilo je to i uoči kineske godine Vatrenog majmuna koja počinje 8. februara 2016.

Super Bowl je vrijeme kada se emitira najskuplje oglašavanje na svijetu, gdje brendovi plaćaju 5 miliona dolara za mjesto od 30 sekundi. A mesto oglasa koje je pobedilo? Mnogi tvitovi nominiraju komentar fudbalske zvijezde Broncosa, Peytona Manninga, na njegovu pobjedu odmah nakon utakmice, u kojoj je rekao: “I ’m večeras će popiti puno Budweisera. ” Pitanje je, je li Budweiser platiti mu da to kaže? U suprotnom, to je bilo najvrjednije ȁnacionalno oglašavanje ” tamo u noći, ismijavao je jedan insajder.

Anheuser-Busch je naknadno izdao izjavu da nisu platili Manningu za taj komentar, rekavši da su iznenađeni i oduševljeni što je to učinio. Aktivni igrači NFL -a ne bi trebali preporučivati ​​alkoholne marke. Manning navodno također ima udjela u nekim distributerima piva u Louisiani koji se bave Anheuser-Busch-om, Variety piše.

A najveći gubitnik u noći? Pričanje priča, prema mnogim pritužbama. Istinska priča ispisana je u korist litanije slavnih i opskurnih mema i efekta ‘schlock ’. Nedostatak pravog integriranog oglašavanja je također bio jasan, sa samo malim postotkom koji sadrži digitalni poziv na akciju ili bilo kakvo praćenje na drugom mediju.

U stvari, najave filmova emitirane su tokom noći, poput ‘Dan nezavisnosti’ i ‘X-Men’ bili su bolji od oglasa, prema nekim komentatorima društvenih mreža. Možda je to zato što su to priče koje grade iščekivanje konačnog proizvoda i#oglašivači tvrde da to rade danas, ali očigledno nisu uspjeli igrati na sigurno ove godine na Super Bowlu.

Ovo je naš omiljeni Super Bowl oglas, Heinz kobasice koje jure prema njihovom omiljenom Heinz umaku kao slatki mali viršli u ‘Weiner Stampede ’ iz agencije David u Miamiju. Veliki faktorwww! Ne možete pogriješiti s formulom za štene. (Otkriće: oba urednika Leigh Andrews i ja smo roditelji jazavčara, tako da smo definitivno pristrasni).

Na drugom mjestu su mi bile sjekire Axe ’s 𠆏ind Your Magic ’ agencije 72andSunny, koje ostavlja iza sebe otvoreno seksističko 𠆋ro ’ oglašavanje kako bi proslavilo sve ono što čovjeka čini privlačnim, svako jedinstveno “thing ”, uključujući plesni pokreti (na visokim potpeticama), cool odijelo, dotjerivanje, viteštvo i, uauu, mačići i#x2026 Mačići će raditi svaki put.

Naravno, recept za dobar oglas za Super Bowl često uključuje štence i bebe. I majmuni. Tako je Mountain Dew stvorio #PuppyMonkeyBaby, bizarnu kombinaciju sve tri. Nećete moći to vidjeti i možda ćete na kraju mrmljati puppymonkeybaby, puppymonkeybaby, do kraja dana dok ne legnete.

    1. Sjekira 𠆏ind Your Magic ’ (72iSunny)
    2. Službeni Super Bowl 50 PSA ‘Ne Više ’ (Sivi New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resourci ’ (Pinnacle Advertising, Illonois).

U promociji cijelog shebanga za njihovu 50. godišnjicu, NFL je proizveo promotivni video koji naglašava činjenicu da pobjeda na Super Bowlu može dovesti do porasta populacije baze obožavatelja pobjedničkog tima, postavljene na pjesmu Seal. I muzika je velika značajka, a dodirivanje Audijevog i#x2018Komanderskog ’ oglasa (Venables Bell & Partners) moglo bi vas rasplakati kada čujete muziku Bowieja. Oba oglasa su pregledali Super Bowl Commercials.

    1. ‘Šta je rekao ’ od Acura (Mullen Lowe).
    2. ‘Novi kamion za ljubav ’ iz Honde (RPA).
    3. ‘Robot britvice ’ od Schick -a (J. Walter Thompson).
    4. ‘ Odlični krediti, od SoFi -a (Muhtayzik Hoffer).
    5. ‘Portret ’ iz Skittlesa, sa Stevenom Tylerom (DDB Chicago).
    1. ‘Najduža potjera ’ od Toyote (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ iz Pokémona (omlet).
    3. ‘PuppyMonkeyBaby ’ iz Mountain Dew -a (BBDO New York).
    4. ‘Ograničeni bling ’ iz kompanije T-Mobile (Publicis Seattle).
    5. ‘Nikad rasprodaja ’ od TurboTax -a (Wieden & Kennedy).

Posebno spominjanje Christophera Walkena u reklami Kia Optima Super Bowl (agencija David & Goliath) za sjajnost, “Želite li biti bež? ”. Odličan oglas za čarape/odjeću. Ne toliko za automobile. Iako je najbolji oglas za automobil ove večeri vjerovatno bila Jeepova proslava 75 godina, lijepa melodija, super izvedba.

Društvena odgovornost dominirala je mnogim porukama, s jednostavnim, ali moćnim oglasom o nasilju u porodici u obliku tekstualne poruke koja je bila službeni oglas kompanije Super Bowl,#Grey New York. Prvi put je oglašivač Colgate zagovarao uštedu vode umjesto reklamiranja svoje paste za zube, na dobro prihvaćenom mjestu za oglase (Y&R Peru). Budweiserovo mjesto za vožnju protiv pijanih osoba također je bilo odlično samo zbog Helen Mirren. Niko ne želi da je zovu ‘pillock ’. Cringe!

S obzirom na to da je Super Bowl i dan kada će oglašivački klan zablistati, u proslavi 50. godišnjice Super Bowla, AdWeek, koji je pružao "recenzije svakog udarnog oglasa", radio je i ankete za najbolje i najgore video i infografika koji pokazuju kako se oglašavanje Super Bowla promijenilo tokom godina od 1967. godine, kada je jedna minuta koštala samo 75.000 dolara (od NBC -a)!

Za pregled svih reklama, AdWeek pokreće i Super Bowl Ad Checker sa svime što znaju o svim Super Bowl reklamama. Praktičan resurs za vas koji ćete pregledati Super Bowl oglašavanje za svoje timove, klijente i sve dosadne marketinške konferencije ove godine.


#Trending: Brendovi koji su osvojili Super Bowl

U mnogim oglasima glumilo je mnogo ozbiljnih glumaca i slavnih ličnosti, zajedno s raznim životinjama (domaće životinje ove godine izgledaju velike), vanzemaljcima, avokadom i nečim čudnim u reklami Mountain Dew koju je mačka uvukla. Broncos pobijedite Pantere od 24 do 10, ako vas uopće zanima, ono što je većina komentatora opisala kao prilično dosadnu igru ​​koja obilježava povijesnu 50. godišnjicu Super Bowla. Prava akcija bila je u emisiji Beyoncé ‘winning ’ na poluvremenu, te činjenici da je #SuperBowel bio u trendu uz #SuperBowl, zbog nesrazmjerne količine ‘ intestinalnog ’ oglašavanja ove godine.

Za one ljude kojima nije stalo do Super Bowla i žele znati što se još događa - bilo je to i uoči kineske godine Vatrenog majmuna koja počinje 8. februara 2016.

Super Bowl je vrijeme kada se emitira najskuplje oglašavanje na svijetu, gdje brendovi plaćaju 5 miliona dolara za mjesto od 30 sekundi. A mesto oglasa koje je pobedilo? Mnogi tvitovi nominiraju komentar fudbalske zvijezde Broncosa, Peytona Manninga, na njegovu pobjedu odmah nakon utakmice, u kojoj je rekao: “I ’m večeras će popiti puno Budweisera. ” Pitanje je, je li Budweiser platiti mu da to kaže? U suprotnom, to je bilo najvrjednije ȁnacionalno oglašavanje ” tamo u noći, ismijavao je jedan insajder.

Anheuser-Busch je naknadno izdao izjavu da nisu platili Manningu za davanje tog komentara, rekavši da su iznenađeni i oduševljeni što je to učinio. Aktivni igrači NFL -a ne bi trebali preporučivati ​​robne marke alkohola. Manning navodno također ima udjela u nekim distributerima piva u Louisiani koji se bave Anheuser-Busch-om, Variety piše.

A najveći gubitnik u noći? Pričanje priča, prema mnogim pritužbama. Istinska priča ispisana je u korist litanije slavnih i opskurnih mema i efekta ‘schlock ’. Nedostatak pravog integriranog oglašavanja je također bio jasan, sa samo malim postotkom koji sadrži digitalni poziv na akciju ili bilo kakvo praćenje na drugom mediju.

U stvari, najave filmova emitirane su tokom noći, poput ‘Dan nezavisnosti’ i ‘X-Men’ bili su bolji od oglasa, prema nekim komentatorima društvenih mreža. Možda je to zato što su to priče koje grade iščekivanje konačnog proizvoda i#oglašivači tvrde da to rade danas, ali očigledno nisu uspjeli igrati na sigurno ove godine na Super Bowlu.

Ovo je naš omiljeni Super Bowl oglas, Heinz kobasice koje jure prema njihovom omiljenom Heinz umaku kao slatki mali viršli u ‘Weiner Stampede ’ iz agencije David u Miamiju. Veliki faktorwww! Ne možete pogriješiti s formulom za štene. (Otkriće: oba urednika Leigh Andrews i ja smo roditelji jazavčara, tako da smo definitivno pristrasni).

Na drugom mjestu su mi bile sjekire Axe ’s 𠆏ind Your Magic ’ agencije 72andSunny, koje ostavlja iza sebe otvoreno seksističko 𠆋ro ’ oglašavanje kako bi proslavilo sve ono što čovjeka čini privlačnim, svako jedinstveno “thing ”, uključujući plesni pokreti (na visokim potpeticama), cool odijelo, dotjerivanje, viteštvo i, uauu, mačići i#x2026 Mačići će raditi svaki put.

Naravno, recept za dobar oglas za Super Bowl često uključuje štence i bebe. I majmuni. Tako je Mountain Dew stvorio #PuppyMonkeyBaby, bizarnu kombinaciju sve tri. Nećete moći to vidjeti i možda ćete na kraju mrmljati puppymonkeybaby, puppymonkeybaby, do kraja dana dok ne legnete.

    1. Sjekira 𠆏ind Your Magic ’ (72iSunny)
    2. Službeni Super Bowl 50 PSA ‘Ne Više ’ (Sivi New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resourci ’ (Pinnacle Advertising, Illonois).

U promociji cijelog šebanga za njihovu 50. godišnjicu, NFL je proizveo promotivni video koji ističe činjenicu da pobjeda na Super Bowlu može dovesti do porasta populacije baze obožavatelja pobjedničkog tima, postavljene na pjesmu Seal. I muzika je velika značajka, a dodirivanje Audijevog i#x2018Komanderskog ’ oglasa (Venables Bell & Partners) moglo bi vas rasplakati kada čujete muziku Bowieja. Oba oglasa su pregledali Super Bowl Commercials.

    1. ‘Šta je rekao ’ od Acura (Mullen Lowe).
    2. ‘Novi kamion za ljubav ’ iz Honde (RPA).
    3. ‘Robot britvice ’ od Schick -a (J. Walter Thompson).
    4. ‘ Odlični krediti, od SoFi -a (Muhtayzik Hoffer).
    5. ‘Portret ’ iz Skittlesa, sa Stevenom Tylerom (DDB Chicago).
    1. ‘Najduža potjera ’ od Toyote (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ iz Pokémona (omlet).
    3. ‘PuppyMonkeyBaby ’ iz Mountain Dew -a (BBDO New York).
    4. ‘Ograničeni bling ’ iz kompanije T-Mobile (Publicis Seattle).
    5. ‘Nikad rasprodaja ’ od TurboTax -a (Wieden & Kennedy).

Posebno spominjanje Christophera Walkena u reklami Kia Optima Super Bowl (agencija David & Goliath) za sjajnost, “Želite li biti bež? ”. Odličan oglas za čarape/odjeću. Ne toliko za automobile. Iako je najbolji oglas za automobil ove večeri vjerovatno bila Jeepova proslava 75 godina, lijepa melodija, super izvedba.

Društvena odgovornost dominirala je mnogim porukama, s jednostavnim, ali moćnim oglasom o nasilju u porodici u obliku tekstualne poruke koja je bila službeni oglas kompanije Super Bowl,#Grey New York. Prvi put je oglašivač Colgate zagovarao uštedu vode umjesto reklamiranja svoje paste za zube, na dobro prihvaćenom mjestu za oglase (Y&R Peru). Budweiserovo mjesto za vožnju protiv pijanih osoba također je bilo odlično samo zbog Helen Mirren. Niko ne želi da je zovu ‘pillock ’. Cringe!

S obzirom na to da je Super Bowl i dan kada će oglašivački klan zablistati, u proslavi 50. godišnjice Super Bowla, AdWeek, koji je pružao "recenzije svakog udarnog oglasa", radio je i ankete za najbolje i najgore video i infografika koji pokazuju kako se oglašavanje Super Bowla promijenilo tokom godina od 1967. godine, kada je jedna minuta koštala samo 75.000 dolara (od NBC -a)!

Za pregled svih reklama, AdWeek pokreće i Super Bowl Ad Checker sa svim što znaju o svim Super Bowl reklamama. Praktičan izvor za vas koji ćete pregledati Super Bowl oglašavanje za svoje timove, klijente i sve dosadne marketinške konferencije ove godine.


#Trending: Brendovi koji su osvojili Super Bowl

U mnogim oglasima glumilo je mnogo ozbiljnih glumaca i slavnih ličnosti, zajedno s raznim životinjama (domaće životinje ove godine izgledaju velike), vanzemaljcima, avokadom i nečim čudnim u reklami Mountain Dew koju je mačka uvukla. Broncos pobijedite Pantere od 24 do 10, ako vas uopće zanima, ono što je većina komentatora opisala kao prilično dosadnu igru ​​koja obilježava povijesnu 50. godišnjicu Super Bowla. Prava akcija bila je u emisiji Beyoncé ‘winning ’ na poluvremenu, te činjenici da je #SuperBowel bio u trendu uz #SuperBowl, zbog nesrazmjerne količine ‘ intestinalnog ’ oglašavanja ove godine.

Za one ljude kojima nije stalo do Super Bowla i žele znati što se još događa - bilo je to i uoči kineske godine Vatrenog majmuna koja počinje 8. februara 2016.

Super Bowl je vrijeme kada se emitira najskuplje oglašavanje na svijetu, gdje brendovi plaćaju 5 miliona dolara za mjesto od 30 sekundi. A mesto oglasa koje je pobedilo? Mnogi tvitovi nominiraju komentar fudbalske zvijezde Broncosa, Peytona Manninga, na njegovu pobjedu odmah nakon utakmice, u kojoj je rekao: “I ’m večeras će popiti puno Budweisera. ” Pitanje je, je li Budweiser platiti mu da to kaže? U suprotnom, to je bilo najvrjednije ȁnacionalno oglašavanje ” tamo u noći, ismijavao je jedan insajder.

Anheuser-Busch je naknadno izdao izjavu da nisu platili Manningu za davanje tog komentara, rekavši da su iznenađeni i oduševljeni što je to učinio. Aktivni igrači NFL -a ne bi trebali preporučivati ​​alkoholne marke. Manning navodno također ima udjela u nekim distributerima piva u Louisiani koji se bave Anheuser-Busch-om, Variety piše.

A najveći gubitnik u noći? Pričanje priča, prema mnogim pritužbama. Istinska priča ispisana je u korist litanije slavnih i opskurnih mema i efekta ‘schlock ’. Nedostatak pravog integriranog oglašavanja je također bio jasan, sa samo malim postotkom koji sadrži digitalni poziv na akciju ili bilo kakvo praćenje na drugom mediju.

U stvari, najave filmova emitirane su tokom noći, poput ‘Dan nezavisnosti’ i ‘X-Men’ bili su bolji od oglasa, prema nekim komentatorima društvenih mreža. Možda je to zato što su to priče koje grade iščekivanje konačnog proizvoda i#oglašivači tvrde da to rade danas, ali očigledno nisu uspjeli igrati na sigurno ove godine na Super Bowlu.

Ovo je naš omiljeni Super Bowl oglas, Heinz kobasice koje jure prema njihovom omiljenom Heinz umaku kao slatki mali viršli u ‘Weiner Stampede ’ iz agencije David u Miamiju. Veliki faktorwww! Ne možete pogriješiti s formulom za štene. (Otkriće: oba urednika Leigh Andrews i ja smo roditelji jazavčara, tako da smo definitivno pristrasni).

Na drugom mjestu su mi bile sjekire Axe ’s 𠆏ind Your Magic ’ agencije 72andSunny, koje ostavlja iza sebe otvoreno seksističko 𠆋ro ’ oglašavanje kako bi proslavilo sve ono što čovjeka čini privlačnim, svako jedinstveno “thing ”, uključujući plesni pokreti (na visokim potpeticama), cool odijelo, dotjerivanje, viteštvo i, uauu, mačići i#x2026 Mačići će raditi svaki put.

Naravno, recept za dobar oglas za Super Bowl često uključuje štence i bebe. I majmuni. Tako je Mountain Dew stvorio #PuppyMonkeyBaby, bizarnu kombinaciju sve tri. Nećete moći to vidjeti i možda ćete na kraju mrmljati puppymonkeybaby, puppymonkeybaby, do kraja dana dok ne legnete.

    1. Sjekira 𠆏ind Your Magic ’ (72iSunny)
    2. Službeni Super Bowl 50 PSA ‘Ne Više ’ (Sivi New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resourci ’ (Pinnacle Advertising, Illonois).

U promociji cijelog shebanga za njihovu 50. godišnjicu, NFL je proizveo promotivni video koji naglašava činjenicu da pobjeda na Super Bowlu može dovesti do porasta populacije baze obožavatelja pobjedničkog tima, postavljene na pjesmu Seal. I muzika je velika značajka, a dodirivanje Audijevog i#x2018Komanderskog ’ oglasa (Venables Bell & Partners) moglo bi vas rasplakati kada čujete muziku Bowieja. Oba oglasa su pregledali Super Bowl Commercials.

    1. ‘Šta je rekao ’ od Acura (Mullen Lowe).
    2. ‘Novi kamion za ljubav ’ iz Honde (RPA).
    3. ‘Robot britvice ’ od Schick -a (J. Walter Thompson).
    4. ‘ Odlični krediti, od SoFi -a (Muhtayzik Hoffer).
    5. ‘Portret ’ iz Skittlesa, sa Stevenom Tylerom (DDB Chicago).
    1. ‘Najduža potjera ’ od Toyote (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ iz Pokémona (omlet).
    3. ‘PuppyMonkeyBaby ’ iz Mountain Dew -a (BBDO New York).
    4. ‘Ograničeni bling ’ iz kompanije T-Mobile (Publicis Seattle).
    5. ‘Nikad rasprodaja ’ od TurboTax -a (Wieden & Kennedy).

Posebno spominjanje Christophera Walkena u reklami Kia Optima Super Bowl (agencija David & Goliath) za sjajnost, “Želite li biti bež? ”. Odličan oglas za čarape/odjeću. Ne toliko za automobile. Iako je najbolja reklama za automobil ove večeri bila vjerovatno Jeepova proslava 75 godina, lijepa melodija, super izvedba.

Društvena odgovornost dominirala je mnogim porukama, s jednostavnim, ali moćnim oglasom o nasilju u porodici u obliku tekstualne poruke koja je bila službeni oglas kompanije Super Bowl,#Grey New York. Prvi put je oglašivač Colgate zagovarao uštedu vode umjesto reklamiranja svoje paste za zube, na dobro prihvaćenom mjestu za oglase (Y&R Peru). Budweiserovo mjesto za vožnju protiv pijanih osoba također je bilo odlično samo zbog Helen Mirren. Niko ne želi da je zovu ‘pillock ’. Cringe!

S obzirom na to da je Super Bowl i dan kada će oglašivački klan zablistati, u proslavi 50. godišnjice Super Bowla, AdWeek, koji je pružao "recenzije svakog udarnog oglasa", radio je i ankete za najbolje i najgore video i infografika koji pokazuju kako se oglašavanje Super Bowla promijenilo tokom godina od 1967. godine, kada je jedna minuta koštala samo 75.000 dolara (od NBC -a)!

Za pregled svih reklama, AdWeek pokreće i Super Bowl Ad Checker sa svim što znaju o svim Super Bowl reklamama. Praktičan resurs za vas koji ćete pregledati Super Bowl oglašavanje za svoje timove, klijente i sve dosadne marketinške konferencije ove godine.


#Trending: Brendovi koji su osvojili Super Bowl

U mnogim oglasima glumilo je mnogo ozbiljnih glumaca i slavnih ličnosti, zajedno s raznim životinjama (domaće životinje ove godine izgledaju velike), vanzemaljcima, avokadom i nečim čudnim u reklami Mountain Dew koju je mačka uvukla. The Broncos pobijedite Pantere od 24 do 10, ako vas uopće zanima, ono što je većina komentatora opisala kao prilično dosadnu igru ​​koja obilježava povijesnu 50. godišnjicu Super Bowla. Prava akcija bila je u emisiji Beyoncé ‘winning ’ na poluvremenu, te činjenici da je #SuperBowel bio u trendu uz #SuperBowl, zbog nesrazmjerne količine ‘ intestinalnog ’ oglašavanja ove godine.

Za one ljude kojima nije stalo do Super Bowla i žele znati što se još događa - bilo je to i uoči kineske godine Vatrenog majmuna koja počinje 8. februara 2016.

Super Bowl je vrijeme kada se emitira najskuplje oglašavanje na svijetu, gdje brendovi plaćaju 5 miliona dolara za mjesto od 30 sekundi. A mesto oglasa koje je pobedilo? Mnogi tvitovi nominiraju komentar fudbalske zvijezde Broncosa, Peytona Manninga, na njegovu pobjedu odmah nakon utakmice, u kojoj je rekao: “I ’m večeras će popiti puno Budweisera. ” Pitanje je, je li Budweiser platiti mu da to kaže? Ako nije, to je bilo najvrjednije ȁnacionalno oglašavanje ” tamo vani u noći, ismijavao je jedan insajder.

Anheuser-Busch je naknadno izdao izjavu da nisu platili Manningu za taj komentar, rekavši da su iznenađeni i oduševljeni što je to učinio. Aktivni igrači NFL -a ne bi trebali preporučivati ​​robne marke alkohola. Manning navodno također ima udjela u nekim distributerima piva u Louisiani koji se bave Anheuser-Busch-om, Variety piše.

A najveći gubitnik u noći? Pričanje priča, prema mnogim pritužbama. Istinska priča ispisana je u korist litanije slavnih i opskurnih mema i efekta ‘schlock ’. Nedostatak pravog integriranog oglašavanja je također bio jasan, sa samo malim postotkom koji sadrži digitalni poziv na akciju ili bilo kakvo praćenje na drugom mediju.

U stvari, najave filmova emitirane su tokom noći, poput ‘Dan nezavisnosti’ i ‘X-Men’ bili su bolji od oglasa, prema nekim komentatorima društvenih mreža. Možda je to zato što su to priče koje grade iščekivanje konačnog proizvoda i#oglašivači tvrde da to rade danas, ali očigledno nisu uspjeli igrati na sigurno ove godine na Super Bowlu.

Ovo je naš omiljeni Super Bowl oglas, Heinz kobasice koje jure prema njihovom omiljenom Heinz umaku kao slatki mali viršli u ‘Weiner Stampede ’ iz agencije David u Miamiju. Veliki faktorwww! Ne možete pogriješiti s formulom za štene. (Otkriće: oba urednika Leigh Andrews i ja smo roditelji jazavčara, tako da smo definitivno pristrasni).

Na drugom mjestu za mene su bile sjekire Axe ’s 𠆏ind Your Magic ’ agencije 72andSunny, koje ostavlja iza sebe otvoreno seksističko 𠆋ro ’ oglašavanje kako bi proslavilo sve ono što čovjeka čini privlačnim, svako jedinstveno “thing ”, uključujući plesni pokreti (na visokim potpeticama), cool odijelo, dotjerivanje, viteštvo i, uauu, mačići i#x2026 Mačići će raditi svaki put.

Naravno, recept za dobar oglas za Super Bowl često uključuje štence i bebe. I majmuni. Tako je Mountain Dew stvorio #PuppyMonkeyBaby, bizarnu kombinaciju sve tri. Nećete moći to vidjeti i možda ćete na kraju mrmljati puppymonkeybaby, puppymonkeybaby, do kraja dana dok ne legnete.

    1. Sjekira 𠆏ind Your Magic ’ (72iSunny)
    2. Službeni Super Bowl 50 PSA ‘Ne Više ’ (Sivi New York)
    3. Heinz ‘Wiener Stampede ’ (David Miami)
    4. Jeep 𠆄x4ever ’ (DDB Chicago)
    5. WeatherTech ‘Resourci ’ (Pinnacle Advertising, Illonois).

U promociji cijelog shebanga za njihovu 50. godišnjicu, NFL je proizveo promotivni video koji naglašava činjenicu da pobjeda na Super Bowlu može dovesti do porasta populacije baze obožavatelja pobjedničkog tima, postavljene na pjesmu Seal. I muzika je velika značajka, a dodirivanje Audijevog i#x2018Komandir ’ oglasa (Venables Bell & Partners) moglo bi vas rasplakati kada čujete muziku Bowieja. Oba oglasa su pregledali Super Bowl Commercials.

    1. ‘Šta je rekao ’ od Acura (Mullen Lowe).
    2. ‘Novi kamion za ljubav ’ iz Honde (RPA).
    3. ‘Robot britvice ’ od Schick -a (J. Walter Thompson).
    4. ‘ Odlični krediti, od SoFi -a (Muhtayzik Hoffer).
    5. ‘Portret ’ iz Skittlesa, sa Stevenom Tylerom (DDB Chicago).
    1. ‘Najduža potjera ’ od Toyote (Saatchi & Saatchi Los Angeles)
    2. ‘Train On ’ iz Pokémona (omlet).
    3. ‘PuppyMonkeyBaby ’ iz Mountain Dew -a (BBDO New York).
    4. ‘Ograničeni bling ’ iz kompanije T-Mobile (Publicis Seattle).
    5. ‘Nikad rasprodaja ’ od TurboTax -a (Wieden & Kennedy).

Posebno spominjanje Christophera Walkena u reklami Kia Optima Super Bowl (agencija David & Goliath) za sjajnost, “Želite li biti bež? ”. Odličan oglas za čarape/odjeću. Ne toliko za automobile. Iako je najbolja reklama za automobil ove večeri bila vjerovatno Jeepova proslava 75 godina, lijepa melodija, super izvedba.

Društvena odgovornost dominirala je mnogim porukama, s jednostavnim, ali moćnim oglasom o nasilju u porodici u obliku tekstualne poruke koja je bila službeni oglas kompanije Super Bowl,#Grey New York. Prvi put je oglašivač Colgate zagovarao uštedu vode umjesto reklamiranja svoje paste za zube, na dobro prihvaćenom mjestu za oglase (Y&R Peru). Budweiserovo mjesto za vožnju protiv pijanih osoba također je bilo odlično samo zbog Helen Mirren. Niko ne želi da je zovu ‘pillock ’. Cringe!

S obzirom na to da je Super Bowl i dan kada će oglašivački klan zablistati, u proslavi 50. godišnjice Super Bowla, AdWeek, koji je pružao "recenzije svakog udarnog oglasa", radio je i ankete za najbolje i najgore video i infografika koji pokazuju kako se oglašavanje Super Bowla promijenilo tokom godina od 1967. godine, kada je jedna minuta koštala samo 75.000 dolara (od NBC -a)!

Za pregled svih reklama, AdWeek također pokreće Super Bowl Ad Checker sa svim što znaju o svim Super Bowl reklamama. Praktičan resurs za vas koji ćete pregledati Super Bowl oglašavanje za svoje timove, klijente i sve dosadne marketinške konferencije ove godine.


#Trending: Brendovi koji su osvojili Super Bowl

U mnogim oglasima glumilo je mnogo ozbiljnih glumaca i slavnih ličnosti, zajedno s raznim životinjama (domaće životinje ove godine izgledaju velike), vanzemaljcima, avokadom i nečim čudnim u reklami Mountain Dew koju je mačka dovukla. Broncos pobijedite Pantere od 24 do 10, ako vas uopće zanima, ono što je većina komentatora opisala kao prilično dosadnu igru ​​koja obilježava povijesnu 50. godišnjicu Super Bowla. Prava radnja bila je u emisiji Beyoncé ‘winning ’ na poluvremenu, te činjenici da je #SuperBowel bio u trendu uz #SuperBowl, zbog nesrazmjerne količine ‘ intestinalnog ’ oglašavanja ove godine.

Za one ljude kojima nije stalo do Super Bowla i žele znati što se još događa - bilo je to i uoči kineske godine Vatrenog majmuna koja počinje 8. februara 2016.

Super Bowl je vrijeme kada se emitira najskuplje oglašavanje na svijetu, gdje brendovi plaćaju 5 miliona dolara za mjesto od 30 sekundi. A mesto oglasa koje je pobedilo? Mnogi tvitovi nominiraju komentar fudbalske zvijezde Broncosa, Peytona Manninga, na njegovu pobjedu odmah nakon utakmice, u kojoj je rekao: “I ’m večeras će popiti puno Budweisera. ” Pitanje je, je li Budweiser platiti mu da to kaže? U suprotnom, to je bilo najvrjednije ȁnacionalno oglašavanje ” tamo u noći, ismijavao je jedan insajder.

Anheuser-Busch je naknadno izdao izjavu da nisu platili Manningu za taj komentar, rekavši da su iznenađeni i oduševljeni što je to učinio. Aktivni igrači NFL -a ne bi trebali preporučivati ​​alkoholne marke. Manning navodno također ima udjela u nekim distributerima piva u Louisiani koji se bave Anheuser-Busch-om, Variety piše.

A najveći gubitnik u noći? Pričanje priča, prema mnogim pritužbama. Istinska priča ispisana je u korist litanije slavnih i opskurnih mema i efekta ‘schlock ’. Nedostatak pravog integriranog oglašavanja je također bio jasan, sa samo malim postotkom koji sadrži digitalni poziv na akciju ili bilo kakvo praćenje na drugom mediju.

U stvari, najave filmova emitirane su tokom noći, poput ‘Dan nezavisnosti’ i ‘X-Men’ bili su bolji od oglasa, prema nekim komentatorima društvenih mreža. Možda su to priče jer su to priče koje grade iščekivanje konačnog proizvoda i#oglašivači tvrde da to rade danas, ali očigledno nisu uspjeli igrati na sigurno ove godine na Super Bowlu.

Ovo je naš omiljeni Super Bowl oglas, Heinz kobasice koje jure prema njihovom omiljenom Heinz umaku kao slatki mali viršli u ‘Weiner Stampede ’ iz agencije David u Miamiju. Veliki faktorwww! Ne možete pogriješiti s formulom za štene. (Otkriće: oba urednika Leigh Andrews i ja smo roditelji jazavčara, tako da smo definitivno pristrasni).

Na drugom mjestu za mene su bile sjekire Axe ’s 𠆏ind Your Magic ’ iz agencije 72andSunny, koje ostavlja iza sebe otvoreno seksističko 𠆋ro ’ oglašavanje kako bi proslavile sve ono što čovjeka čini privlačnim, svako jedinstveno “thing ”, uključujući plesni pokreti (na visokim potpeticama), cool odijelo, dotjerivanje, viteštvo i, uauu, mačići i#x2026 Mačići će raditi svaki put.

Naravno, recept za dobru reklamu za Super Bowl često uključuje štence i bebe. I majmuni. Tako je Mountain Dew stvorio #PuppyMonkeyBaby, bizarnu kombinaciju sve tri. Nećete ga moći vidjeti i možda ćete na kraju mrmljati puppymonkeybaby, puppymonkeybaby, do kraja dana dok ne legnete.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Variety writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Variety writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Variety writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Variety writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


#Trending: Brands that won the Super Bowl

There were tons of serious actors and fabulous celebrities starring in many of the ads, along with a variety of animals (farm animals seem big this year), aliens, avocados and something weird in the Mountain Dew ad that the cat dragged in. The Broncos beat the Panthers 24 to 10, if you are interested at all, in what most commentators have described as a rather boring game marking the historic 50th anniversary of the Super Bowl. The real action was in Beyoncé ‘winning’ the half-time show, and the fact that #SuperBowel trended alongside #SuperBowl, due to the disproportionate amount of ‘intestinal’ advertising this year.

For those people who don’t care about Super Bowl and want to know what else was going on - it was also the eve of the Chinese Year of the Fire Monkey which starts on 8 February 2016.

The Super Bowl is when the world’s most expensive advertising is aired, where brands pay $5m for a 30-second spot. And the ad spot that won? Many tweets are nominating a comment by the Broncos football star, Peyton Manning, on his win immediately after the game, in which he said: “I’m going to drink a lot of Budweiser tonight.” Question is, did Budweiser pay him to say that? If not, it was the most valuable “native advertising” out there on the night, quipped one insider.

Anheuser-Busch subsequently issued a statement to the effect that they did not pay Manning to make that comment, saying they were “surprised and delighted” that he did. Active NFL players are however not supposed to recommend alcohol brands. Manning reportedly also has a stake in some Louisiana beer distributorships that deal with Anheuser-Busch, Variety writes.

And the biggest loser on the night? Storytelling, according to many complaints. True narrative was dropped in favour of a litany of celebrities and obscure memes and the ‘schlock’ effect. The lack of true integrated advertising was also clear, with only a tiny percentage containing a digital call to action or any follow through on another medium.

In fact movie trailers aired on the night, such as ‘Independence Day’ and ‘X-Men’ were better than the ads, according to some social media commentators. Maybe that’s because they are stories that build anticipation of the final product… something advertisers profess to be doing today, but clearly failed in playing it safe at the Super Bowl this year.

This is our favourite Super Bowl ad, the Heinz sausage doggies dashing towards their favourite Heinz sauce as cute little hot dogs in ‘Weiner Stampede’ from agency David in Miami. Big awww factor! You can’t go wrong with the puppy formula. (Disclosure: both editor-in-chief Leigh Andrews and I are parents to Dachshunds, so we are definitely biased).

A close second for me was Axe’s 𠆏ind Your Magic’ from agency 72andSunny, which leaves the blatantly sexist 𠆋ro’ advertising behind to celebrate everything that makes a man attractive, each unique “thing”, including dance moves (in high heels), a cool suit, grooming, chivalry and, awww, kittens… Kittens will work every time.

Of course the recipe to a good Super Bowl ad often includes puppies and babies. And monkeys. So Mountain Dew created #PuppyMonkeyBaby, a bizarre combination of all three. You won’t be able to unsee it and might end up muttering puppymonkeybaby, puppymonkeybaby, for the rest of the day until you have a lie down.

    1. Axe 𠆏ind Your Magic’ (72andSunny)
    2. Official Super Bowl 50 PSA ‘No More’ (Grey New York)
    3. Heinz ‘Wiener Stampede’ (David Miami)
    4. Jeep 𠆄x4ever’ (DDB Chicago)
    5. WeatherTech ‘Resources’ (Pinnacle Advertising, Illonois).

In promoting the whole shebang for their 50th anniversary, the NFL produced a promotional video highlighting the fact that a Super Bowl win can lead to a population boom for the winning team’s fan base, set to a Seal song. Music is a big feature too and Audi’s touching 𠆌ommander’ ad (Venables Bell & Partners) might make you cry when you hear the Bowie soundtrack. Both ads were previewed by Super Bowl Commercials.

    1. ‘What He Said’ from Acura (Mullen Lowe).
    2. ‘New Truck to Love’ from Honda (RPA).
    3. ‘Robot Razors’ from Schick (J. Walter Thompson).
    4. ‘Great Loans , from SoFi (Muhtayzik Hoffer).
    5. ‘The Portrait’ from Skittles, featuring Steven Tyler (DDB Chicago).
    1. ‘The Longest Chase’ from Toyota (Saatchi & Saatchi Los Angeles)
    2. ‘Train On’ from Pokémon (Omelet).
    3. ‘PuppyMonkeyBaby’ from Mountain Dew (BBDO New York).
    4. ‘Restricted Bling’ from T-Mobile (Publicis Seattle).
    5. ‘Never a Sellout’ from TurboTax (Wieden & Kennedy).

A special mention to Christopher Walken in the Kia Optima Super Bowl ad (David & Goliath agency) for awesomeness, 𠇍o you want to be beige?”. Great sock/apparel ad. Not so much for cars. Although the best car ad on the night was probably Jeep’s celebration of its 75 years, nice tune, cool execution.

Social responsibility dominated many messages, with a simple, yet powerful, domestic violence ad in the form of a text message which was the Super Bowl’s official ad, by Grey New York. First time advertiser Colgate advocated water saving instead of advertising its toothpaste, in a well-received ad spot (Y&R Peru). Budweiser’s anti-drunk driving spot was also excellent just because of Helen Mirren. No one wants to be called a ‘pillock’ by her. Cringe!

Since the Super Bowl is also the day for the advertising clan to shine, in celebration of the 50th anniversary of the Super Bowl, AdWeek, which provided blow-by-blow reviews of each ad flighted, running polls for best and worst, also produced a video and an infographic to showcase how Super Bowl advertising has changed over the years from 1967, when one minute cost only $75,000 (from NBC)!

For a breakdown of all the commercials, AdWeek is also running a Super Bowl Ad Checker with everything they know on all the Super Bowl commercials. Handy resource for those of you who will be reviewing Super Bowl advertising for your teams, clients and all those boring marketing conferences this year.


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